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Digital marketing is all about using tools, with human intelligence & skills. Whether to keep track of digital marketing campaigns or to create text/images /videos, use of tools are everywhere.
India’s best coaching institute for digital marketing, Career Boss has come up with this blog having 20 best AI tools that every digital marketer should know. To know more about these tools, enrol at our Best Digital Marketing Course Online or offline.
ChatGPT is an AI-based tool that can help marketers involve their customers in conversation and even take advantage of a live chat system.
It can be used for web development services including writing the content of your website and incorporating a chatbot option for interactivity. It is available with a basic membership that is free of charge, with paid members with additional benefits.
There is a new Google Analytics version with a machine learning feature that helps in the prediction of users and trends.
It is useful in web traffic analysis, consumers’ behavioural patterns, and monitoring of the advertisement promotions. It is available free of charge.
A writing automation tool that assists in writing with emphasis on reusable content quality.
Use Cases: Monitoring which web pages people visit, how they spend their time on individual pages, as well as monitoring the results of particular marketing initiatives. Service of this app is available with zero cost.
Canva is an online graphic design tool that has recently introduced elements like auto-design ideas and improved image editing.
Use Cases: Such as posts, pictures, videos, and cartoons for social media websites and promotion emails. It is free, but there are the paid packages, which offer a variety of premium templates.
As a flexible and intuitive workflow, Trello employs AI most pervasively in project management and effective organisation of collaboration with colleagues.
Use Cases: End-to-end processes with the focus to manage digital marketing campaigns.
It’s free, but, of course, it introduces paid features that users can acquire to get an even better experience.
A free application of HubSpot’s CRM comes equipped with artificial intelligence features that include email tracking and content optimization.
Use Cases: Being aware of leads, customer categorization, and sending out the emails. Free but advanced features and other extra options are available in the paid versions.
BuzzSumo is an artificial intelligence tool designed for helping marketers discover what people are talking about and what content is most effective. Use Cases: It is composed of content marketing and social media marketing.
Pricing: Free with limited functions.
A free tool that uses artificial intelligence to search for the most popular questions associated with your keyword or topic.
Use cases: keywords, blog post ideas, and expectations of visitors. It is available for free.
Grammarly is an artificial intelligence writing tool that helps with grammar compensation, writing style, and even the overall tone.
Use Cases: Newsletters and other types of messages sent via email, blog entries. It comes with free services with additional paid services.
A modern video-creating tool, the algorithm of which is artificial intelligence, is helpful for social media advertisement.
Use Cases: mobile video advertising, using video to advertise products and services, or updating content in the form of videos. Free and paid, both plans are available.
To know more about these free tools, search “Best Digital Marketing Course Near Me”, and contact Career Boss Institute.
Jasper is an all-in-one AI copywriter that comes complete with a set of unique and creative marketing templates for blogs, emails, and social media posts.
Use Cases: The three areas of the content regime are content marketing, email copywriting, and search engine optimization.
Pricing: Starts at $49/month.
SEMrush is an all-in-one sophisticated software that uses advanced artificial intelligence in digital marketing, specifically in search engine optimization, pay-per-clicks, content marketing, and competitor research.
Use Cases: Link analysis tools, link popularity and ranked lists, Google search, and social media analysis.
Pricing: Starts at $119.95/month.
It can be summarised as an artificial intelligence-based content optimization tool to improve its ranks and users’ interactions.
Use Cases: Keyword research and topic optimization for the target audience search engine optimization.
Pricing: Paid plans start at $149/month.
Here, Unbounce employs the use of artificial intelligence in the production of landing pages that are specific, effective, and customised with a better conversion rate after having been A/B tested.
Use Cases: Creating an appealing landing page development for both working with paid ads and lead generation.
Pricing: It offers a 14-day free trial and different packages with varied prices.
A sound experimentation system that enables marketers to create hypotheses on web sites, landing pages, and applications optimised for conversions through AI.
Use Cases: Optimization of the conversion rates.
Pricing: Custom pricing.
This is an artificial intelligence-based application that works as an SEO tool to enhance the ranking of blog contents.
Use Cases: Keyword research and analysis, on-site ‘SEO check-ups’.
Pricing: The paid editions begin at $49 per month.
Through AI, Phrasee customises email subject lines as well as other marketing content that has higher conversion rates.
Use Cases: email campaigns, social network ads, and push notifications.
Pricing: Pricing based on the size of the business that one intends to transact with.
An intelligent marketing system used to re-market ads, the use of emails, and social media marketing.
Use Cases: display retargeting, display programmatic ads, and communicate multi-channel.
Pricing: The basic package is free; advanced packages are paid.
A social media management tool that features the ability to utilise advanced algorithms that post recommendations of when to post messages and performance reviews.
Use Cases: The services to schedule the post, analyse the performances, and interact with the target audience.
Pricing: Basic features are available to all users, but if one wants to use it for commercial purposes, it costs $99 per month.
This platform is a conversational marketing tool that utilises chatbots to endure conversation and further qualification with the website visitors.
Use Cases: Building customer relations and engaging the customer for sales.
Pricing: Most of the software has its own price, but there are options to make it at customised prices as per the features to be included.
From free tools to paid tools, the list is pretty comprehensive and offers marketers a chance to stay ahead of competitors. For making a career in digital marketing, enrol at our Best Digital Marketing Course Online.
Our course covers various AI tools that enhance digital marketing efforts, including ChatGPT, Google Analytics 4, BuzzSumo, SEMrush, and many more. We teach how to leverage these tools for better content creation, analytics, and overall campaign performance.
After completing the course, you can pursue roles like SEO Specialist, Social Media Manager, Digital Marketing Analyst, and Content Marketer. Our course prepares you with practical skills and certifications that are valued by employers in the digital marketing industry.
Yes, we offer placement assistance to help students secure jobs after completing the course. Our network of industry partners and job-oriented training ensures you are well-prepared for the market
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